Marketing to
Engineers

Testimonials

"I don't know a single copywriter whose work would not be improved by reading this book (The Copywriter's Handbook, by Robert W. Bly). And that includes me. After reading it, I am a born-again fundamentalist."
--David Ogilvy, author, Ogilvy on Advertising

"Working with Bob was a pleasure from the moment we contacted him until the final copy was delivered. HE actually answered the phone the first time we called for information. Bob is very personable, professional, and most importantly he delivers quality work on time. It is obvious that he is not only talented but also truly cares about his customers. Thank you! It looks great."
--Lindsay McCollum, MedixSafe

"A great white paper that will help us educate potential customers and drive solid business leads. It’s clear you invest time and care into your research and writing, even for very complex subject matter like ours."
--Greg Richards, Director of Marketing, EnableSoft Inc.

"We broke even on the DM package you wrote for us within 3 weeks of mailing. Glad we hired you!"
--Donny Beaver, HalenHardy

"I showed the video you wrote for Westinghouse as part of a Creativity seminar at the University of Maryland television studios that was uplinked to the NationalTechnological University in Fort Collins, CO and then downlinked all over the country. I pointed out it was a way to introduce robotics in a non-threatening way, and that you came up with an approach that was far from what was expected and we were smart enough to recognize how good it was! I've watched it many times and still marvel at your creativity."
--Terry C. Smith, Westinghouse

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
--John A. Fallone, IT Group International

"Nice job on the white paper. It's a treat to have my name on it."
--Raymond S. Elman, Bridgeline Software, Inc.

"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response-a very big thank you for your help on that project."
--Tiffan Yamen, American Media

"Enclosed is the payment for the two letters you have done for Electronic Products and Today's Office. I think the letters were extremely good and strong."
--Barry J. Green, Hearts Business Publishing

"Attached are the revisions for Nature Biotechnology. As I suspected, very little changes. You will be pleased to know that NBT editorial found both the process and the result the best ever. All my colleagues have been sincerely impressed by your work."
--Derek Brown, Nature America

"When I was ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology."
--Andrew Frothingham, Timeplex

"I thought you would enjoy seeing the fruits of your labor on the recent diaphragm valve literature. This is a good example of taking product literature and making it more market oriented. We worked diligently to produce a high quality brochure-and I think we succeeded. Thanks very much."
--John Porpora, ITT Fluid Technology Corporation

"Bob, this is great! It always amazes me how quickly the important concepts are captured and highlighted. Thanks."
--Adrienne Pierce, The BOC Group