Marketing to
Engineers
Books
Business to Business Direct Marketing:
Proven Direct Response Methods to Generate More Leads and Sales
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
"This is top-notch advice from someone who knows his business."
--Jim Moran
The Elements of Technical Writing (Macmillan)
Reference guide for engineers, scientists, systems professionals, technical writers, and others writing and editing technical documents.
"Everyone in industry can use this invaluable handbook."
--Andrea Nicoll, Publications Manager, BOC Gases
The White Paper Marketing Handbook
"Bly's book provides a great deal of valuable insight for marketers and white paper writers."
--WhitePaperSource.com
The Copywriter's Handbook (Henry Holt & Co.)
How to write clear, persuasive, attention-getting copy for print ads, direct mail, brochures, commercials, PR, and audio-visual presentations.
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
--David Ogilvy, Founder, Ogilvy & Mather
The Marketing Plan Handbook:
Develop Big-Picture Marketing Plans for Pennies on the Dollar
"It's a no-brainer that applying the wisdom in this book will add incremental dollars to your business' bottom line."
--MaryEllen Tribby, Founder,
Working Moms Only.com
Bob Bly Copywriter
Copywriter/ Consultant
31 Cheyenne Dr.
Montville, NJ 07045
Phone 973-263-0562
Fax 973-263-0613
www.bly.com
e-mail: rwbly@bly.com
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