Marketing to
Engineers

Freelance Copywriting Services

Thanks for your interest in my freelance industrial copywriting services ....

Now, maybe you're visiting this web site out of curiosity. Some folks do--especially those who never hired a freelance copywriter before.

But, more likely, you need a good industrial copywriter--someone who combines writing skill and sales ability with an engineering background and technical product knowledge.

Whatever your reason for coming to this page, you want to know more about a freelance copywriter before you hire him. If we were sitting face-to-face, chatting in your office, you'd ask me questions. Let me try to answer a few of those questions right here.

"WHAT ARE YOUR QUALIFICATIONS AS A FREELANCE INDUSTRIAL COPYWRITER?"
As a freelance copywriter, I've written copy for more than 100 clients including Perkin-Elmer, ITT Fluid Technology, Engineered Software, and Graver Chemical. I'm also the author of more than 80 books including Business-to-Business Direct Marketing (NTC Business Books) and The Copywriter's Handbook (Henry Holt & Co.).

I've given seminars on copywriting and technical writing for numerous corporations and associations. I also taught copywriting and technical writing at New York University. McGraw-Hill calls me "America's top copywriter."

Before becoming a freelance copywriter, I was advertising manager for Koch Engineering, a manufacturer of process equipment, and a staff writer for Westinghouse Aerospace.

"DO YOU HAVE A TECHNICAL BACKGROUND?"
I have a B.S. in chemical engineering from the University of Rochester. I'm also trained as a Certified Novell Administrator (CNA). Plus, 95 percent of the work I do as a freelance copywriter is in online, direct response, and business-to-business marketing.

I've written copy in computers, chemicals, pulp and paper, mining, construction, electronics, engineering, pollution control, medical equipment, industrial equipment, marine products, software, banking, financial services, health care, publishing, seminars, training, telecommunications, consulting, corporate, e-commerce, membership sites, online information marketing, and many other areas. In the computer field, for example, I'm the author of five computer books including A Dictionary of Computer Words, published by Dell/Banbury.

Most important to you, I'm an industrial copy specialist. Writing white papers and product brochures isn't something I do to pass the time between TV commercials. Rather, it's my bread and butter. So I put all my skill, knack, and know-how into every piece of business-to-business copy I write. And, after writing hundreds of e-mails, landing pages, white papers, and sales letters for people like you, I've learned how to sell to design and process engineers, scientists, programmers, corporate executives, entrepreneurs, managers, purchasing agents, technicians, IT professionals, and other technical buyers.

"DO YOU HAVE EXPERIENCE IN MY FIELD?"
If you sell to business, industry, or through direct response, chances are I already have copywriting experience with your type of product or service--or something very similar.

Take a look at the copywriting samples in my online portfolio. Do they seem "right up your alley"? If not, give me a call, and I'll send additional copywriting samples that are closer to your area of interest.

"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"
But I provide copywriting for a wide range of B2B marketing communications including ads, feature articles, press releases, sales brochures, newsletters, catalogs, case histories, Web pages, landing pages, squeeze pages, e-mail, DM packages, white papers, and more.

My specialty is my ability to write clear, credible, persuasive copy about a wide range of products and services, from the simple to the highly technical.

I am able to quickly grasp complex marketing problems and understand sophisticated technologies. Clients appreciate the fact that I can sit down with engineers, scientists, systems professionals, stock analysts, options traders, and other specialists, ask intelligent questions, and speak their language.

What's more, my copy gets results. One ad, written for a manufacturer of pollution control equipment, was the number-one inquiry producer in four consecutive issues of Chemical Engineering magazine.

Another piece of copy, a direct mail campaign I wrote for a telephone company, won the Direct Marketing Association's Gold Echo Award... and generated a 50% response rate (and $5.7 million in revenue) for the client.

I can't predict how many responses my landing page, e-mail, or sales letter will pull for you. But I can--and do--guarantee your satisfaction with the copy you receive from me.

"WHY DOES YOUR LETTERHEAD SAY 'COPYWRITER/CONSULTANT'?"
In addition to writing copy, I also work with many of my clients as a consultant, helping them plan Internet marketing campaigns that generate maximum response. They're pleased and happy to get on-target advice that works--at an affordable fee--and they like the fact that I don't charge a monthly retainer.

"YOUR FEE SCHEDULE LISTS A PRICE FOR A 'COPY CRITIQUE,' WHAT'S THAT?"
A Copy Critique provides an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece or a draft of copy in progress. It's up to you.

When you order a Copy Critique, you get a written report analyzing your copy in great detail. I tell you what's good about it and what works... what doesn't work ... what should be changed ... and how. My critique covers copy, design, strategy, and offer. It also includes specific directions for revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.

A Copy Critique is ideal for clients who want a "second opinion" on a piece of copy, or who need new ideas to inject life into an existing package that's no longer working. It also enables you to sample my services at far less cost than you'd pay to have me write your copy from scratch.

"SPEAKING OF MONEY, WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment--a direct mail package, a sales letter, a landing page, a white paper--just let me know what you have in mind and I'll quote you a price. Ask for my "Schedule of Estimated Fees," which gives typical prices for a variety of freelance copywriting projects.

"WHO ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT YOUR COPY AND COUNSEL?"
"Working with Bob Bly was easy," reports Robert Jurick, CEO of Fala Direct Marketing. "Bob Bly is more than a freelance copywriter; he becomes part of the client team and writes with understanding and sense. His copy resulted in several projects from some of our big accounts."

Andrew Frothingham, former ad manager of Timeplex, comments: "When I was the ad manager at Timeplex, I used Bob Bly a lot, because he has the best understanding of any writer I found of the issues in the world of high technology."

"I would like to express my thanks for your assistance in helping us develop a marketing program via the mass media," writes Stan Stevens, president, Personal Health Profile. "I was impressed with your professionalism, knowledge of the field, willingness to extend yourself, and your eagerness to help us succeed. It was a real pleasure working with you." A more complete client list and client testimonials are posted on www.marketing2engineers.com.

"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally I like to have 2-3 weeks for freelance copywriting assignments. That gives me the time to polish, edit, and revise until I'm happy with every word.

However, I realize you can't always wait that long. So if the copywriting job is a rush, just indicate the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline-date--or sooner.

No matter what the deadline, the copy I submit to you will be right. You can depend on it.

"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes are, and I'll make them--fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.

Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines... and at my expense.

"HOW DO I ORDER FROM YOU?"
Putting me to work for you is easy. First, just tell me what you're selling and who you're selling it to. Send me your brochure, catalog, or any other literature which will give me the background information I need to write your copy. Use my online form as a guideline. But don't worry about organizing anything--I'll do that. If I have any questions, I'll pick up the phone and ask.

When you give me the go-ahead, I'll write the assignment for you. You will receive your copy on or before the deadline date. And remember: it is guaranteed to please you.

So... why not try my freelance copywriting service for your next trade journal ad, placed feature article, landing page, e-mail marketing campaign, direct mail package, or sales letter? I promise you'll be delighted with the results.

P.S. If you have an immediate need for a freelance copywriter, call me right now at 973-263-0562 or e-mail me the details at rwbly@bly.com. There is no charge to discuss your job with you and give you a cost estimate. And no obligation to buy.