Bob Bly
Industrial
Copywriting

Articles

10 Steps to Successful Software Direct Mail
How to use direct mail to generate leads and sales for software.

10 Tips For Writing More Effective Industrial Copy
Motivate engineers and other technical buyers to inquire about and want to use your industrial products

50 lead-generating tips
Master marketing tactics that produce more and better inquiries and sales.

Improving your technical writing skills
Write copy and content that is clear, crisp, concise, and engaging.

Promote the heck out of high-tech products
Sell your technology products and technical services to businesses and consumers

Selling technology to senior management, end users and other nontechies
How to write copy that sells highly technical and complex products to consumers and other non-experts

Six Things I Know For Sure About Marketing To Engineers
Engineers don’t respond well to fluff, hype, and “marketing-speak.” Discover what they will read and respond to.

Stalking The Perfect High-Tech Sales Brochure
Write effective product brochures, data sheets, and other sales support, enablement, and collateral materials

Taking the mystery out of high-tech the mystery out of high-tech direct mail
Make direct mail work like gangbusters for you even as your competitors ignore this often-overlooked high-ROI marketing channel

Ten ways to improve your technical writing
More tips on how to write better and faster

The 7 Key Differences Between business-to-business and consumer marketing
Learn what makes B2B different than B2C